Which Specialty auction sale channel(s) work best for you?
We talk often with dealers about the types of Specialty auctions they find most valuable. While just a few years ago nearly all RV, boat, motorcycle and PowerSports auction sales happened at
physical auctions, now there are a variety of online options - on Manheim.com alone, Simulcast allows dealers to watch sales real-time on their computers and bid as if they were in the lanes. OVE.com gives dealer both competitive bidding and 'buy it now' options. PowerSearch shows dealers all available inventory, searchable by vehicle type, selling location, whether it's available in-lane and/or online and more.
So what method(s) work best for you, and where do you see the
online Specialty auction world going? Do you see yourself and your dealership doing more or less online buying over time? What do auctions need to do to make you more comfortable buying online? We look forward to hearing from you.
Craig Capizzi is Assistant General Manager, Manheim Specialty and Heavy Truck & Equipment Sales